They’ve been called snowflakes, the unemployables, Harry Potter generation, selfie generation and generation ADD. Now millennials are poised to adopt yet another appellation: the vegan generation. This is one we can live with here at EcoVeganBlog.
Things are looking good for veganism all over the generation map according to Vegan Life, the UK’s first consumer-oriented vegan magazine. Vegan Life recently teamed up with the Vegan Society, conducted research and released a bombshell: Veganism is trending upwards, with a whopping 350% growth in the last 10 years.
Ten years ago, there were an estimated 150,000 vegans in Great Britain. According to the latest data secured by leading researchers Ipsos MORI, the country now sports an estimated 542,000 vegans.
This makes veganism one of the fastest growing lifestyle movements in the United Kingdom. Jasmijn de Boo, CEO of The Vegan Society commented as follows:
To have over half a million vegans in Britain is fantastic. More people than ever before are acting upon the health and environmental benefits of veganism, and finding out what really goes on in the meat and dairy industries and deciding they do not want to contribute to the pain and suffering of animals.
At the heart of the UK vegan uprising…
Millennials. People between the ages of 15-34 make up 42% of vegans, which stands in contrast to 14 percent of vegans over the age of 65. It’s a good time to be vegan. It’s also worth noting that 3.25% of Great Britain’s general population is either vegan or vegetarian, totaling 1.68 million people.
Is the world becoming healthier?
We don’t know. There is certainly more health and nutrition information available now than at any time in history. Responsible publishers like Vegan Life, Revital Magazine, and others in the UK and around the world have been promoting health relentlessly. The internet is full of health bloggers and coaches. Anyone in need of a healthy path today can surely find one.
And this is part of the problem, too. Ironically, human beings need to be educated on the basics of health and nutrition. This is unprecedented in our evolution. We need education because we’ve managed to create food that appears healthy but actually causes harm. It takes an education to learn the difference between good and bad food.
Think about health among modern humans around 12,000 years ago when humans began to exercise greater control over their food supply. The increase in food choice and availability lead to an explosion in the human population, enabling people to eventually migrate to all parts of the world.
Food choice, which once enabled our success as a species, may have surpassed the point of diminishing returns. We have too much food choice, which would surely sound strange to our ancestors. Still, it’s undoubtedly true, only because much of the food we choose from today is man-made and toxic. Food kills modern humans. Worse, we don’t seem to care.
This is why the results out of Great Britain are encouraging. Healthy populations in postmodern times need to restrict food choices, not expand them, and veganism is a healthy and universally respectful way to do just that.